Brand Assets – The Hop
Milwaukee Streetcar Logo

Brand Assets

Welcome to The Hop brand headquarters!

If you’d like permission to use The Hop logo in your materials, request a usage license here.


Colors

Sky Blue
PMS 279 C
#418fde

Steel Gray
PMS 425 C
#54585A

BREW CITY GOLD
PMS 110 C
#DAAA00



Messaging

Message Map

In order to create a strong brand for The Hop, all parties must reinforce the same key messages. Reference the Message Map to see which key themes are central to the brand, and use these as talking and/or copy points whenever possible.

Social Media Guidelines

The Hop is for everyone—and we encourage conversations that get the whole community involved!

When referencing The Hop in social media, please tag your posts with #thehopmke and/or #hoptoit so that these online conversations can be easily found and followed.

In order to create a strong brand for The Hop, all parties must reinforce the same key messages. Reference the Message Map to see which key themes are central to the brand, and use these as talking and/or copy points whenever possible.

  • #thehopmke
  • #hoptoit

Content

We will be adding to this section, so check back soon for updates. For now, here’s a sample story you can add to your company newsletter!

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