The streetcar has arrived! Milwaukee is now easier to navigate, neighborhoods are more connected, and your destination is just a quick hop away!
The Hop, presented by Potawatomi Hotel & Casino, is a new, modern fixed-transit network that further enhances Milwaukee’s cool factor and its world-class corporations, cultural attractions, educational institutions and architecture. The system will help attract and retain investment, business and talent, creating jobs, improving quality of life and increasing vitality. Hop on!
Streetcars do more than simply improve mobility and connections. Among the primary benefits of a fixed-rail transit system, such as The Hop, are the numerous potential economic development opportunities it provides and supports.
To help support and promote development along and near the streetcar corridor in downtown and surrounding neighborhoods, Milwaukee Downtown (Business Improvement District #21) has published a “MKE Streetcar Development and Investment Guide.” This interactive online tool highlights the many development, redevelopment and commercial lease opportunities that exist along or within walking distance to the M-Line and L-Line routes.Download the guide
Streetcars are passenger vehicles that operate on fixed-rail guideways on public streets. The vehicles can operate in shared traffic allowing for the preservation of the majority of on-street parking. The Hop vehicles feature low-floor boarding for easy wheelchair, stroller, bike and ADA accessibility. The low floors also make boarding faster and easier for everyone.
Make no mistake about it; Milwaukee’s modern streetcars aren’t “trolleys” — they are nothing like the noisy, bumpy vehicles of the last century. Today’s modern streetcar vehicles are sleek, smooth, quiet, efficient and comfortable.
Milwaukee’s streetcar is 67 feet long and about 8’8” wide. Streetcar vehicles are about double the length and capacity of a Milwaukee County Transit System bus.
Each streetcar vehicle can accommodate approximately 150 passengers.
Streetcars are generally quieter than a typical bus. Powered by quiet electric motors, streetcars collect power from an electrified wire that is suspended approximately 20 feet over the travel lane in which the streetcar runs. Noise from a streetcar is generated from the wheel to rail contact, rather than from the engine, like a bus.
The Hop is electric powered. It draws electricity from an overhead contact system (OCS) with a wire, supporting poles and substations along the route. The Hop is designed to use a single contact wire, which is much different from the thick and expansive span wire systems used for older streetcar systems. In addition, overhead wires utilize existing street light and traffic signal poles wherever possible to reduce the potential for clutter in the street and to make the wire less visible.
The Hop vehicles operate in shared traffic on city streets with stops every 3 to 4 blocks at speeds of approximately 25 to 30 mph.
Compared to light rail vehicles, streetcars are typically smaller, lighter, less expensive, and usually operate in shared traffic, rather than in their own exclusive lane. They can stop more frequently and offer a more flexible service appropriate for dense city neighborhoods. Light rail is generally used for regional, commuter transit with relatively faster-moving, larger vehicles designed to transport high volumes of people between suburban and urban areas.
Not a penny. Through the use of federal funds and Tax Increment Financing Districts (TID), the City has the funds to get the 2.1 mile Phase 1 Route up and running. The Hop will not require a tax increase. In fact, by increasing the tax base along the route, the streetcar is potentially helping to expand the City’s tax base.
Further, the development of the new TID to fund the streetcar’s Lakefront Line is playing an important role in other major investments for Milwaukee. The new TID and the streetcar are critical to making the $122 million Couture development on the lakefront a reality.
Under state law, revenues generated from a TID cannot be spent on city services outside of the district boundaries. Despite disinformation on this topic, these TID funds cannot be used for schools, police, fire or other general city operations.
Now that The Hop system is in operation, it is already boosting Milwaukee’s economy by attracting employers, employees, visitors and residents. The additional revenues from this economic activity will likely benefit all residents and taxpayers.
Let’s be clear: no property taxes will be used to fund the operations of The Hop.
Federal Congestion Mitigation and Air Quality (CMAQ) grants are paying for approximately 80% of the first 18 months of operating costs with the possibility of an extension for an additional 18 months. These grants, combined with sponsorship and advertising revenue, are completely covering the streetcar’s operations budget in the short term. Future year budgets will be funded through a combination of advertising revenue, corporate sponsorships, federal funding opportunities, operating agreements with partners and fare box revenue or the City of Milwaukee’s parking fund, if needed.
Everyone! It is projected that the Phase 1 route will generate approximately 1,850 rides per day and over 595,000 rides per year in the first full year of operations (2019).
The streetcar route was specifically selected to maximize ridership among a variety of different groups, such as residents, employees and visitors. In addition, The Hop route was designed to integrate well with major MCTS bus routes and corridors, such as Wisconsin Avenue, and act as a “Last Mile” connection for travelers utilizing the Intermodal Station.
The Hop provides additional travel options for employees and residents in Milwaukee. The City has committed to begin planning for the expansion of the streetcar system to neighboring communities further connecting residents to jobs, shopping and entertainment in downtown Milwaukee. Streetcars can also attract riders who rarely use bus public transit because the vehicles are quieter, more attractive, more comfortable and, with their tracks in the ground, are easy to understand and use.
Whether a first-time rider or a daily user, we are confident that people will discover the benefits and advantages of public transit, and may increase their use of the bus system as well. Additional transit riders could also be found through anticipated increases in development and density along the streetcar route. Even visitors can use the streetcar to take full advantage of everything Milwaukee has to offer.
They work. Streetcars provide attractive short-trip urban circulation and help reshape public space. They connect key activity centers and parking, provide frequent service, have an easily understood route, and use quiet electric vehicles that fit well into an urban setting. As Milwaukee implements its downtown “park once” program, visitors and residents can leave their cars in one place and see and do more with the use of a convenient streetcar. Streetcars are also considered to be pedestrian accelerators, facilitating trips that are part walking, part streetcar. Streetcar systems are also special because they can bring investment and development near their routes and help attract workers, residents and visitors to an area.
Dozens of cities across the country are operating or building fixed-rail transit systems that are realizing these benefits.
In short, no. Buses provide critical daily transportation service to thousands of people in Milwaukee County to access jobs, education, entertainment, shopping, health care and more. But bus routes can be changed, and this is a disadvantage for economic development compared to fixed-rail transit options, such as streetcars. Streetcars offer permanence, which better guarantees to developers and the marketplace that the system will not move tomorrow. Therefore, cities across the country are seeing robust economic development and investment along fixed-rail transit lines. And, while streetcar systems do require an initial capital investment, operating a streetcar system is often less expensive per trip or passenger mile than traditional buses. This is true for many reasons, including that streetcars have a higher capacity than a bus and can move more people more efficiently with fewer vehicles, and because streetcar vehicles last many decades longer than buses, which are typically replaced every 15 years.
Not at all. The streetcar route, service and features are designed to enhance, not replace, bus service. The Hop route was developed to coordinate with MCTS bus service. The Phase 1 route should enhance MCTS use by bringing new riders to public transportation and connecting the Intermodal Station to the many MCTS routes that intersect through downtown. Streetcars can attract riders who rarely use transit because the vehicles are quieter, more attractive and more comfortable and, with their fixed route, easy to understand and use. Then, through streetcar use, we expect people will discover the benefits and advantages of public transit, and may increase their use of the bus system as well. Additional transit riders will also be found through anticipated increases in growth and density along the streetcar route.
No. These federal funds were exclusively for building a fixed-rail system — and buses don’t qualify. As designated by Congress, the funds could only be used for that purpose and could not be used for operation of the existing bus system or any other transportation initiative such as road maintenance or fixing potholes. Similar to the High Speed Rail money, if the money was not used for the streetcar, it would have gone to another city for fixed-rail transit. More importantly, the City understands the value of investing in infrastructure to compete in the 21st Century. Cities across the U.S. are progressing by adding multi-modal transportation choices for their residents, visitors and workers. The City recognizes a modern streetcar system is a critical component for enhancing and building a vibrant urban community.
Additionally, federal funds related to this project have already been used to expand MCTS. At the time the federal transit grant for the streetcar was established, a $36.6 million grant was also given to Milwaukee County to purchase new buses.
Yes. Streetcars have been successfully used as a tool for economic development in other U.S. cities. Developers respond to infrastructure investments made by municipalities, the related increase in foot traffic as a customer base, and the security of a fixed-rail line that won’t be changed.
In fact, The Hop is already an important component to making the $122 million Couture development a reality. Additionally, Johnson Controls, in considering the potential for a new office tower development in downtown Milwaukee, has said “a key consideration is a vibrant downtown community with convenient transportation and easy access to our facilities….As a result we also have a keen interest in the downtown streetcar project…”
Other developers have recently mentioned the streetcar as a factor in or benefit to their development:
Not only will the streetcar itself provide jobs — both through construction of the system, as well as its ongoing maintenance and operation — but the secondary employment impacts of Milwaukee’s streetcar are projected to be much bigger. The City expects that the economic development spurred by the streetcar will provide new jobs for Milwaukee residents.
Under new federal regulations, the City of Milwaukee required contractors to hire local workers related to construction of the streetcar system. The U.S. Department of Transportation (DOT) announced a pilot program that newly permits state and local recipients of federal highway and federal transit funds to issue solicitations with “local hire” preferences. DOT also proposes to amend its regulations to permit the use of such hiring preferences “whenever not otherwise prohibited by Federal statute.” There also will be disadvantaged business enterprise contracting requirements on the streetcar project. In total, the Phase 1 Route is expected to produce approximately 1,900 total jobs, including indirect and induced spending as a result of the project’s construction.
Yes. Milwaukee is the 14th-most dense city in the U.S. (U.S. Census, 2013) and only one of five of the top 30 cities with the highest density to not have (or be planning) a fixed-rail transit system. The other cities lacking fixed-rail transit are Fresno, CA; Columbus, OH; Omaha, NE; and Mesa, AZ. Milwaukee is denser than Portland, Denver, Dallas, Houston and Atlanta, all of which have successful fixed-rail transit systems.
Only minimally. Because streetcars operate in shared traffic, existing travel and parking lanes were not removed with the exception of select spaces needed for a streetcar stop or to provide an adequate turning radius. A streetcar stop platform is equal to about 2-3 parking spaces.
Sure thing. “Shared-use” means that something can be used for multiple purposes or serve multiple functions. Streetcars do not require their own dedicated right of way or lane and operate in the same lanes as other vehicles. This is referred to as “shared-use” or “shared” traffic as all traffic is using the same space.
Yes, but only at select intersections along the route. In locations where the streetcar will need its own right-of-way to complete a turn, there will be streetcar-specific signals to allow the streetcar to proceed through an intersection while all other vehicles are stopped. These signals are only to assist the streetcar operators – all other motorists should continue following the traditional traffic signals like they’re used to.
Bike lanes will be placed parallel to the lane the streetcar uses. Cyclists should avoid traveling in the streetcar lane or between the tracks, and should always cross the tracks in an upright position and at a right angle. Visit our HopSmart page for more tip on how to ride along the route.
Nope! As with all projects, the City made a concerted effort to minimize any impact to trees. Streetcar overhead wires and shade trees are compatible. After construction is completed, operations and maintenance provisions will require that the streetcar contractor maintain/trim trees to minimize impacts to the overhead wire system, but trees will not need to be removed.
The Hop is designed to accommodate existing buildings, infrastructure and typical uses of the downtown Milwaukee environment. In cases of emergency, the City will have the capability of disabling overhead electricity at localized locations so that emergency workers can get to buildings in the downtown area. In extreme cases, the overhead wires could be removed for access to a particular building. Throughout the final design process, representatives from fire, police, and other emergency services were engaged to assist in developing operating procedures to allow first responders to safely access all locations along the streetcar route.
The Hop is designed to accommodate existing buildings, infrastructure and typical uses of the downtown Milwaukee environment. For example, current parade routes for Milwaukee’s major annual parades were analyzed in coordination with the streetcar route. In cases where the streetcar route intersects or overlaps a parade route, the design team will develop design solutions to accommodate these special events, including placing section insulators at strategic locations in order to disable and move overhead electricity at localized locations without affecting the power to the remainder of the system. Operating procedures are also being formulated to accommodate both the streetcar system and special events in downtown Milwaukee.
A vibrant central business district benefits the entire region. It is a primary driving force for economic wealth in the region, with the region’s highest volume of jobs, entertainment and destinations. The City expects the development of the streetcar to help expand the tax base and enhance downtown through new commercial and housing development, new and expanded businesses, and higher occupancy rates, which benefits the entire City. And many people who don’t live or work downtown visit — for sporting events, restaurants, festivals and other activities. They’ll likely use the streetcar, too, because it will be easy to come downtown, park your car once and then conveniently travel the area as you use the streetcar to hop from shopping to restaurants to the theater or other entertainment.
It’s also important to note that this first segment is considered a starter system and has been planned as a backbone for a larger system with future expansion to other areas of the City. You can read more about plans for future expansion here.
The Hop began passenger service on Nov. 2, 2018.
The initial route connects riders with housing, jobs, attractions, hotels, shopping, dining, other transportation options, parking and more. It serves the Intermodal Station and its 1.4 million annual users; the Third Ward (the fastest-growing neighborhood in Southeast Wisconsin); East Town (with the largest concentration of jobs in the state); and the lower east side (the highest-density residential neighborhood in state). It was developed through a ridership analysis process and also took into account opportunities to tap into economic and property development while enhancing, rather than duplicating, other transportation options. Remember, this is only a starter route. The City has a vision for an expanded streetcar system that serves additional neighborhoods.
The Hop is completely free to ride! Potawatomi Hotel & Casino provided free fares for the first year, and the City of Milwaukee has committed to maintaining free fares into 2020. As of now no end date for free fares has been set.
The Hop was designed to safely and efficiently serve disabled passengers. All vehicles and stops comply with the Americans with Disabilities Act (ADA) to accommodate the safety of disabled passengers. The vehicles provide allocated space and/or priority seating for individuals who use wheelchairs.
The streetcar features low floor level boarding, meaning the streetcar has multiple entrances with no steps between the exterior platform and the interior passenger cabin. Low floor boarding improves accessibility for passengers and is well suited for people who use push chairs, wheelchairs, motorized scooters or who have difficulty walking up and down stairs.
Additionally, The Hop vehicles provide both visual and audible route information so that riders with hearing and visual impairments can easily use this transit service.
Yes. The The Hop’s interior layout is designed to allow strollers to be brought on board using wide passenger doors that are level with the station platforms.
Yes. The The Hop’s interior layout is designed to allow bicycles to be brought on board using wide passenger doors that are level with the station platforms. Once on board, passengers with bikes may use specialized bike racks for safe storage of their bike during their ride.
Streetcars are designed to operate frequently. The current schedule has vehicles arriving every 15 minutes during peak times, and every 20 minutes in the early morning and late night hours, and on weekends.
Both. In some areas, the streetcars runs in the existing curb-aligned driving lane. In other sections, The Hop uses the center lane. Use of both of these lanes provides an efficient fixed-rail transit system that is flexible to accommodate variations in downtown Milwaukee roadways and intersections.
Streetcar operators navigate the route just like any other car, bus or truck driver, obeying traffic rules and rights of way. And, just like any other vehicle operating on city streets, streetcars are equipped with turn signals, side view mirrors, and emergency braking systems.
People driving their own cars along the route should think of it as being similar to driving behind or next to a bus. It’s just as easy. Similar to an automobile’s interaction with buses, car drivers are encouraged to keep a safe distance behind the streetcars and avoid sudden right turns in front of the streetcar vehicle. To learn more about how to share the road with The Hop, check out our HopSmart page.
Business as usual. Streetcars can operate effectively in snow conditions, but similar to all vehicles (including buses) they require their travel lanes to be plowed and are subject to service limitations in very severe weather and snowstorms.
The streetcars are equipped with on-board batteries, but cannot operate continuously under battery power. In the unlikely event of an extended power outage, streetcar vehicles would be driven back to the maintenance facility and service would be delayed until the power was restored.
In the case of a streetcar accident or breakdown, the streetcar would be either driven or towed back to the transit center. In the case of a car accident, emergency response teams will move the car away from the streetcar as soon as possible.
Yes. The The Hop’s interior layout is designed to accommodate wheelchairs using wide passenger doors that are level with the station platforms. The streetcars have level floor areas with substantial standing areas that can be used by wheelchairs. In addition, vehicles can also accommodate bikes and strollers.
Yes. The rails embedded in the travel lanes are safe for bicyclists and pedestrians to contact as they do not contain electric current. As with any street infrastructure, bicyclists and pedestrians should use caution when traveling next to or crossing the streetcar tracks. More tips on how bicyclists and pedestrians can share the roads with The Hop are available here.
Milwaukee will have five state-of-the-art vehicles, built by U.S. streetcar manufacturer Brookville Equipment Corp.
Three-piece, articulated cars.
Capacity of 150 passengers, seated and standing.
32 seats: 14 on each end of the vehicle plus 4 flip-down seats in the center.
Two doors per side for fast boarding.
Low-floor design compliant with the Americans with Disabilities Act.
Roll-on/roll-off access for wheelchairs, strollers and bikes.
Electric power operations, including an overhead catenary system.
Clean and quiet ride.
Mixed traffic operations, preserving majority of on-street parking.
Double-ended, meaning it can be operated from either end. The driver walks to the other end of the vehicle to drive in the other direction.
The streetcars' sub-floors were manufactured and donated by local firm Milwaukee Composites, Inc., a producer of lightweight floor for the international transit industry.
Contact us for sponsorship and advertising opportunities.Partner with the Hop
|January||48,354 (1,560/day)||50,444 (1,627/day)|
|February||45,000 (1,607/day)*||48,028 (1,656/day)#|
|March||50,000 (1,613/day)*||27,447 (885/day)|
|April||55,657 (1,855/day)||7,285 (243/day)|
|May||62,937 (2,030/day)||9,762 (315/day)|
|August||80,113 (2,584 per day)|
|September||66,986 (2,233 per day)|
|November||80,361 (2,459/day^)||52,998 (1,767/day)|
|December||76,131 (2,456/day)||61,274 (1,977/day)|
# Monthly ridership for February, 2020 is prorated based on data from Feb. 1-14 due to a wayside server malfunction.
* Ridership data for February and March, 2019, is estimated due to a malfunction of the APC system.
^ Daily ridership for November, 2018 does not include the 16,413 passengers during the grand opening weekend.
The Hop streetcars are equipped with Automatic Passenger Counter (APC) equipment to record actual boarding data. Each door on the vehicle is equipped with three sensors that emit a beam of infrared light. Each time the beam is broken the APC system records it as a passenger. The three sensors are spaced so that the order in which the beams are broken determines if a passenger is boarding or exiting - only the boarding totals are included in the final ridership counts. APC systems are becoming standard equipment in the transit industry.