At its core, The Hop is about creating connections. It’s about helping Milwaukeeans connect with their homes, jobs, entertainment destinations and each other. Those little connections, layered upon each other, bring people together and create a more vibrant community.
The Hop can also connect brands with customers and businesses with opportunities. Our route traverses some of the most dynamic and fastest-growing neighborhoods in the city, and our sleek, modern vehicles appeal to the young professionals fueling our growth, the influx of visitors increasingly recognizing Milwaukee’s place as a world-class destination, the long-time residents with a sense of nostalgia for the city’s rich transit history, and the wide-eyed youth who will be our future.
The Hop is a truly unique asset and presents a wide range of activation possibilities to make your next meaningful connection. We invite you to hop on board!
The only limit to activating on The Hop is our shared creativity. From vehicle wraps to station sponsorships and on-board events to social media promotions, we can leverage and customize our unique assets to help you build meaningful connections with your customers. And if you have a fun idea we haven’t thought of, we want to hear it!
Wrapping The Hop offers advertisers a unique opportunity to present your brand. Each wrap is customized for high impact results – and is complemented by activation activities for the duration of the promotion.
This unique opportunity allows you to promote your product or service directly to The Hop riders. We will work with you to customize (and activate) the experience in a way that directly engages our riders as well as invites and encourages them to participate.
Experiential or brand activation event takes place on platform
Experiential or brand activation event takes place on platform and in streetcar
Experiential or brand activation event developed with The Hop’s marketing team. Includes:
- Concept
- Asset development (Social posts/posters/web ads/copy writing/creative)
Staffing event and product inclusion is the responsibility of the sponsor.
Visible to riders, pedestrians, bicyclists and vehicle traffic, The Hop stations are a great way to reach the many residents, visitors, tourists and employees of our ever-expanding downtown.
Intermodal
Burns Commons
Third Ward WB
Third Ward EB
Ogden at Astor WB
Wisconsin Ave NB
Wisconsin Ave SB
Cathedral Square EB
Jackson at Juneau NB
Cathedral Square WB
Ogden/Jackson WB
Ogden/Jackson EB
City Hall SB
City Hall NB
Jackson at Juneau SB
St. Paul at Plankinton WB
St. Paul at Plankinton EB
Ogden at Astor EB
The Hop’s new digital kiosks will serve as a valuable resource to streetcar riders and downtown visitors, and present a unique opportunity for businesses looking for additional downtown exposure. The kiosks will display a mix of streetcar arrival times, advertising and curated local content, including wayfinding resources, business directories and events calendars. The initial project is expected to be completed in Fall 2020 and includes 35 kiosks located along the streetcar route and in other high traffic areas throughout the downtown area.
To learn more about advertising and sponsorship opportunities on the kiosks, contact Mike Mainthow at mike@smartcitymedia.us.
There are lots of ways to navigate Brew City. Explore Milwaukee’s other amazing public transit options.
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